In work as in life, I look for the simple path through complex situations
and I bring both seriousness and humor to finding it.

Back in 2000, early in my HR career, I met the late Dr. Haya Ramon, my first executive coach. She posed questions few were asking back then. Since then, I have brought that defining question to every executive, family, and NextGen leader I guide: Who do you aspire to be, and how does that translate into practice?

Over the past 30 years, I have partnered closely with chief executives. In the first chapter of my journey, I directed human resources across high-tech and multinational companies, such as Teva and Johnson & Johnson. In 2006, I transitioned to advisory and coaching for CEOs and leadership teams, guiding business ventures through their founding and growth, and leading organizational change powered by gamification.

For nearly twenty years, I have also guided family enterprises through generational transitions and governance, advising owners of several of Israel’s prominent corporations. Among my key initiatives is a unique Peer Circle model designed for NextGens from varied business families.

This background enables me to decode intricate corporate dynamics and steer strategic transformation, without losing sight of the underlying family dynamics, emotion, and shared history.

Using Imago dialogue principles, I help stakeholders bridge divides, reach consensus, and rebuild trust. In parallel, I incorporate gamification techniques to turn modest everyday habits into enduring change.

I live in Even Yehuda with my partner, Avi. Together, we have 5 children.